In today’s digital landscape, buzzwords and trends can mean different things to different people. SEO is one of those things. Surely, business owners may have heard or have become familiar with the term in one form or another. In fact, some may even be convinced that SEO is something that is both easy to understand and simple to use and employ. Unfortunately, many people fall into this trap all too often and, consequently, negatively affect their business.
Here at Yellow Jack Media, we believe that the road to success in the digital age starts with the business owners and their will to pursue digital transformation. Allow us to open the doors and guide you towards a better understanding of SEO in the 21st century.
SEO or Search Engine Optimization refers to the process by which the quality and quantity of a website’s design and traffic are optimized by taking advantage of the algorithms comprising organic search results. A search is organic if it is done so personally or naturally by a user with minimal influence through paid advertising or anything similar.
Generally, however, SEO is a very broad term, and going through it all can leave many people feeling overwhelmed. Add to that the fact that SEO is still a growing and developing field, and most may find themselves even more lost and confused in the process.
But a good start towards understanding SEO is learning about two of its most important subtopics: on-page SEO and off-page SEO.
What Is On-Page SEO?
On-page SEO refers to variables about a website that the owner can operate or change to directly influence its search engine rankings. Simply put, these are things that a business owner has explicit control over, namely, the website content, keywords, tags, site accessibility, and so forth.
What Is Off-Page SEO?
Conversely, off-page SEO consists of things that a business has minimal control over. The most common example of off-page SEO is backlinks. Backlinks are links that lead to another website source. Search engines use this to measure a website’s domain authority. Simply put, the more “authoritative” a website is when compared to others, the more likely it is to show up higher in the search engine’s page results.
SEO and Small Businesses
One of the biggest challenges small businesses face today is the lack of appropriate resources to compete against medium and large businesses with well-established competitive advantages. However, by adopting and incorporating SEO concepts and principles, small businesses can become possessed with the means to compete. In fact, the importance of SEO for small businesses has become so well-recognized that experts in the field have begun making further optimizations designed specifically for them. This approach is known as local SEO.
What Is Local SEO
Local SEO refers to the process of optimization of a website for local searches. Good examples of local SEO are searches accompanied by “near me” or “nearby” tags. For small businesses that only cater to a small town or a minor part of a large city, local SEO optimization makes it so that the businesses can maintain a strong local presence, thereby further increasing their chances of generating better sales.
The Value of SEO Goes Beyond Its Marketing Benefits
According to one study, at least 40% of the revenue earned by a business, on average, is due to organic searches. For every $1,000 of revenue generated, at least $400 of that amount was made because a customer performed an organic search, which led them to the business’ website. SEO, therefore, should be seen as something that presents an opportunity for a business to generate revenue through the optimization of search engine results.
But the value of SEO is more than its ability to generate leads and sales. In fact, here are three important benefits of having an SEO-ready business:
Three benefits of having SEO
- SEO helps save money: An optimized website or SEO-ready business is less likely to need to spend money on click or paid advertisement.
- SEO helps a business compete: By pushing the business’ website towards the top page of a search result can lead to better sales, more so considering that a large percentage of users never go beyond the first few pages of an organic search result.
- SEO makes users happy: Optimizing a website makes it easier for users to fulfill their needs. This, in turn, improves a website’s user experience and can lead to an increase in a business’ credibility.
At Yellow Jack Media, we believe that the journey towards SEO-readiness should not be made alone. Contact us today!