Search engine optimization (SEO) is the process of optimizing your website to improve its ranking in search engine results pages (SERPs). This is important because higher ranking in the search results can lead to more organic traffic, which can increase your website’s visibility and credibility, and ultimately drive more business.
7 DIY Steps to Small Business SEO
There are a number of things that local businesses can do to start optimizing their own websites for search engines:
- Conduct keyword research: Identify the keywords that your target audience is using to search for businesses like yours. These keywords should be incorporated into your website’s content and meta tags. – Check out SEMRUSH
- Optimize your website’s content: Make sure that your website’s content is relevant, well-written, and easy to read. Use headings and subheadings to break up the text and make it easier to scan.
- Use header tags: Use header tags (H1, H2, etc.) to structure your content and make it easier for search engines to understand the hierarchy of your content.
- Include internal and external links: Internal links (links to other pages on your website) can help search engines understand the structure of your website and improve its crawlability. External links (links to other websites) can help improve your website’s credibility and authority.
- Optimize your website’s images and videos: Use descriptive, keyword-rich file names for your images and videos, and include alt text to describe the content of your media.
- Use social media: Share your website’s content on social media platforms to help drive traffic to your website and improve its visibility.
- Monitor and track your progress: Use tools like Google Analytics to track your website’s traffic and see how well your SEO efforts are paying off.
SEO Consulting can help
Small businesses can benefit greatly from engaging in search engine optimization (SEO) as a way to improve their online visibility and drive business growth. By optimizing their websites and utilizing tactics like keyword research and content optimization, small businesses can increase their ranking in search engine results pages and attract more organic traffic to their websites.
If you are a small business owner and are looking to start your journey towards business growth through SEO, but are not sure where to begin, consider reaching out to a professional SEO company like us at Yellowjack Media for help.
Yellowjack Media has the expertise and experience to help small businesses effectively optimize their websites and improve their online presence. Contact Yellowjack Media today to learn more about how they can help your business succeed online.